Lose It! – Calorie Counter
What Lose It! is
Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals!
The sentence of its App Store description that best says what it is, picked by Jev. The developer's own words.Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals
Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.
Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking.
The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.
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Full terms:
http://loseit.com/terms
What people say
Lose It! reviewers object to being asked to pay only after a long setup, and to charges they say they never approved.
Written by an LLM from the lead report's counts.Read the reportBefore you install Lose It!
Written reviews run 1.5 stars lower than the store score.
Store ratings count every star tap; written reviews come from people with something to say, so they usually run lower. Read the shares below as what reviewers raise, not the chance it happens to you.
Of the people who wrote a review
Watch out for
- Pricing and fees18%Most often features moved behind paywall
“Far too expensive”
- Crashes and bugs6%
- Ads6%
Share of written reviews that raise each one.
Who it suits
- Losing weight1,101 reviewers; most raised: bad update or redesignComplain48%Praise72%
- Working out12 reviewers; most raised: sync and data lossComplain83%Praise34%
- Medical12 reviewers; most raised: missing featureComplain75%Praise59%
What Lose It! reviewers say
One public report on Lose It! – Calorie Counter reads 2,290 App Store and Google Play reviews from the last year. The report “MyFitnessPal vs Lose It vs Cronometer: which calorie counter do reviewers trust?” was last updated Oct 26, 2026. Of its 2,290 judged reviewers, 61% complain, 56% praise something, 13% make a request, 6% say they're quitting and 2% cancelled a paid plan. The top complaint is pricing and fees at 28% of complaints, then bad update or redesign (17%) and missing feature (14%). Top praise: easy to use, at 26% of praise. Top requests: new feature or option (39%) and bring something back (37%). Two audience differences stand out. New user: say they're quitting 3.1x as often as everyone (19% vs 6%). 1 star: mention charges and refunds 1.8x as often as everyone (11% vs 6%).
One public report on Lose It! – Calorie Counter. Each title is written by the person who shared it; the line under it says how the reviews were picked.
Made with OneStar's App Store and Google Play review analyzer. Run one on your own app or a competitor's, free with no card.