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WhatsApp MessengerWhatsApp Inc.App Store 4.7Google Play 4.6

WhatsApp ads in the Updates tab: do users feel the no ads promise broke?

Shared report · refreshed weekly · updated Oct 28, 2026

About WhatsApp Messenger

WhatsApp from Meta is a free messaging and calling app for the people and groups in your life.

Social Networking · Free · out since 2009 · from the App Store description
Sample3,000 reviews1,223 Google Play · 1,777 App Store
Which reviewsNatural mixCustom
DatesOct 28, 2025 to Oct 28, 2026Last year
Where5 App Store countriesevery language; Google Play is global

Bans and moderation complaints jumped in version 26.42.74 to 40% of complaints, up from a usual 21%, with reviewers saying they get no explanation.

OneStar read 3,000 App Store and Google Play reviews of WhatsApp Messenger posted from May 2026 to Oct 2026. Of the 3,000 people who reviewed WhatsApp Messenger in OneStar's sample, 56% complain and 37% praise it. The top complaints about WhatsApp Messenger are crashes and bugs (24% of complaints), bans and moderation (20%) and missing feature (15%). In OneStar's sample of WhatsApp Messenger reviews, 1% of reviewers say they're quitting. OneStar's report on WhatsApp Messenger was last updated on Oct 28, 2026.

3,000Reviews analyzedposted over 6 months
56%Complain1,683 reviews
37%Praise1,117 reviews
1%Says they're quittingstopped or quitting now

What goes wrong

Crashes and bugs24%
Keeps crashing
Bans and moderation20%
I am extremely disappointed and frustrated that my WhatsApp account has been banned unexpectedly after 8 years of use.
Missing feature15%
Very poor experience on Apple Watch
Login and account9%
OT WOULD NOT LET ME SIGN IN I HAVE TRYED FOR AT LEAST TWO HOURS AND I AM PISSED WITH THIS COMPANY
Sync and data loss5%
Lost all my data

What goes well

General praise68%
this is a very good app I like this app this is a usefull app thank you for this app
Helps me learn or get things done10%
It is a great app that bridge the gap of distance. Am a pastor any time i travelled i conduct my church service through here thanks
Works reliably7%
this app is better than all apps it works even poor network areas without any distruct and make a call end to end
Easy to use7%
Excellent app so easy to use
Respects privacy and attention3%
Great communication app

Reasons for quitting

The main complaint of the 25 reviewers who say they stopped or are quitting

Privacy and notifications12%
Login and account8%
Bad update or redesign8%
Crashes and bugs4%
Performance and battery4%

Their categories

Yes or no questions the person who shared it asked of each review

Ads in Updates1%
When I open my WhatsApp then just ADS and I can't get rid of it
Backups and storage6%
Lost all my data
Bans and verification23%
I am extremely disappointed and frustrated that my WhatsApp account has been banned unexpectedly after 8 years of use.
Calls and delivery7%
When I arrived in Malaysia I was logged out and lost all of my messages for the last month.
Privacy and Meta7%
Been a great app for a very long time but since Meta has been using AI to ban people based on false positives, there is no way to get a human to look into this because they use AI for their...

What they use it for

284 of 3,000 reviewers said; shares are of them

Friends49%
I love WhatsApp bcuz it’s just really cool and fun it’s amazing I live to talk and call my friends on there it’s just amazing And I don’t have to top up my phone every time I wanna text my friends...
Work24%
For past 2 months my WhatsApp account has been banned 4 times and obviously there is no reason for that this is why I always got my account back with in 24 hours but this is too frustrating for me...
School or study4%
I don’t like how WhatsApp is doing lately My WhatsApp request for review almost every time and I didn’t do anything and then when I want to get the verification code it take too long am a student...

What they ask for

287 reviews ask for something

New feature or option59%
Bring something back23%
Platform, device or language3%
Integration1%
More content0%

Who is saying it

The biggest clear differences between audiences; 4 more with a free account

PlatformApp Store: say they're quitting 1.5x as often as everyone (1% vs 1%).

LanguageEnglish: say they're quitting 1.4x as often as everyone (1% vs 1%).

Made with OneStar's App Store and Google Play review analyzer. Run one on your own app or a competitor's, free with no card.