Trustpilot lists a company's newest 200 reviews at a time, so a first report reads those, and on a busy company that can be a few days. Tracking the report adds the reviews since each refresh, so its history grows from there.
Reports read reviews in the language they were written in and list the languages they read. The themes were checked on English reviews.
Reviews are read from the company's public Trustpilot page. There is no business account to connect and nothing to install, which is also why a rival works as well as your own company.
A free account gets 3 report runs a month of up to 500 reviews each and 1,500 reviews a month in all, with no card. Pro is $19 a month or $190 a year and adds every figure on every tab, tracked companies with alerts by email and Slack, Compare and Ask the reviews. Max is $49 a month or $490 a year for larger reports, more tracked companies and written analysis. See pricing.